Master in Business Administration

This course examines various ethical issues related to the democratic nature of the State of Israel, particularly in terms of business. As part of this, the course defines the unique nature of the public space in the State of Israel. This course inculcates critical thinking skills and a variety of theoretical methods in the field of ethics research. Students will encounter the primary ethical dilemmas in business in general and in the public and private sectors in particular, as they learn about the ethical codes adopted domestically and worldwide. A good understanding of these ethical dilemmas and familiarity with their various schools of philosophy that deal with the key principles of the issue at hand.

In this course, students will learn the funding components of a firm and the basic concepts of funding theory. We will discuss the goal of the firm, the function of financing, the concepts of value and time, how to calculate current and future value, how to calculate interest and yield, inflation, methods for calculating the viability of investments, building cash flows, as well as calculating taxes and their effects on investment viability. We will also discuss selected topics such as replacing equipment, securities, and zero-coupon bonds. Students will acquire and develop skills for finance problem-solving and presenting and examining the various aspects of financing as well as master financial management tools for making investment decisions in uncertain situations.

This course studies the development of systematic frames of reference and enhances students’ understanding of the complexity of organizational systems and human behavior within organizations. This understanding will help improve students’ skills in managing organizations and the people in them. We will focus on several topics that represent research on organizational theory at the level of the individual, the group, and the organization. We will focus on the people – workers and managers – that make up an organization and work to impart knowledge, theories, and primary concepts involved in effective management of units and groups at organizations. The way an individual’s personality, conceptions, drives, positions, and relations with others shape his or her behavior and functioning within an organization.

A series of introductory encounters in law, intended to familiarize students with various legal fields they will need as corporate managers. We will study relevant chapters from contract and property law, tax law, employment law, and corporate regulations. Presentation of the legal discipline to students who are training for managerial positions.

The course will deal with the creation and management of a strategy, decision-making processes, decision-making in conditions of uncertainty, and more. In this course, we will discuss primary concepts in the field of strategic management, such as vision, innovation, and business development. This course will make use of a wide range of theories and tools required in strategic management processes.

The goal of this course is to provide students with basic tools for analyzing and understanding the financial statements of commercial companies, and emphasize the changes that have occurred in the IFRS era in Israel from the point of view of the various interested parties, such as shareholders, potential investors, credit providers, suppliers, and more. Likewise we will introduce the topic of company valuation assessments, models for forecasting difficulties, risk estimates, and more.

Marketing management is a scientific field that makes use of a precise and well-founded analytical framework to create value for consumers. The lectures, events, and in-class debates will expand students’ knowledge of the primary concepts in marketing, enhance their ability to analyze marketing problems, and give them tools to make marketing decisions as managers. The course surveys the field of targeted marketing from a managerial perspective, both theoretically and in practical terms.

Students who did not participate in the Bachelor’s program will be required to make up 3 courses:

1. Statistics
2. Introduction to Economics
3. Accounting

Coaching is an increasingly taking a central role as an effective process for supporting positive change processes, both at the personal level and for organizations. Professional, high-quality coaching, leads to personal growth and improved performance for both employees and executives. This course will focus on two primary elements: presentation of the scientific basis and research into coaching, as well as personal experience with coaching via a process of personal change in additional to drilling with coaching tools. This course is the first of two (Executive Coaching and Advanced Executive Coaching) in the framework of the Plus Diploma program.

This course is the continuation of the Training for Managers course. In this course, students will explore the roles of both consultants and clients, experience coaching dilemmas, and be drilled on all aspects of coaching talks. Likewise, we will study advanced topics in coaching.

In this course, students will be taught and trained to perform analyses and make strategic decisions that touch on the field of global sales and business development in a changing world. Beyond the clear objective of teaching professional knowledge and skills, the course will develop students’ thinking skills, curiosity, synthesis, and critical analysis. In the framework of the course students will be required to analyze real business situations, process information, analyze data, establish a strategic direction for sales, and arrive at a decision.

In this course, we will get to know the world of digital learning, identifying and cracking organizational challenges to convert them into digital learning solutions. We will study some of the primary methods in the field in depth.

In this course, we will study and acquire experience in the production of digital content as a tool for improving the learning experience in class, for managing organizational changes, and to transmit messages for the purposes of learning, renewal, and development.

This course will deal with contents touching on the overall management of an organization, including creating the theoretical and practical foundation for understanding the work of a CEO. The objective of this course is to give students an extensive look from the field at how CEOs cope with daily dilemmas and situations, including strategic issues, tactical problems in creating a strategy and vision, corporate restructuring, creating an insipirational corporate culture, multigenerational management, and employee management and incentives.

This workshop will focus on the conception of the role and personal awareness, in-depth discussion of the importance of a vision and strategic thinking as major tools available to CEOs, and the implementation of a culture of leadership at an organization.

The objective of this dedicated course is to present the process of and key dilemmas related to managing a personal brand, as well as giving students the toolbox needed in practice. This course will integrate models from various fields in order to study how they can serve as a starting point for the process of personal branding. Lectures, debates, and the implementation of these principles and process will expand students’ knowledge of and capabilities in the new world of work.

This management skills workshop is intended to give managers models and practical tools to make them more effective. The objective of this course is to give students an in-depth understanding of the role of a manager and the responsibilities involved. Students will acquire knowledge, models, and up-to-date tools for managing employees and themselves in order to help them cope effectively with the management challenges posed by the modern workplace.

Consumer psychology is a young and dynamic science based on interdisciplinary research and an extensive range of theories developed in the social sciences, particularly psychology. Knowledge of the principles, theories, and concepts touching on consumer psychology is becoming increasingly important for marketers and designers of public policies. This course provides students with a comprehensive overview of the frameworks, concepts, theories, and techniques for infiltrating consumers’ hearts and minds.

During the course, students will discover the various types of crisis that can strike an organization and how to turn a crisis into an opportunity. The course will discuss the effects of a crisis on an organization, internal repercussions, the various players in an organization, and how they cope with a crisis. We will consider how marketing communications as a whole and digital media in particular can be used to solve crises on the one hand while making them worse on the other. We will discuss word-of-mouth in electronic communications and how we can enlist consumers on behalf of an organization.

This course will move from classic theories to innovative theories of leadership and behavior and the various aspects and components of the phenomenon of leadership: the leader, the people he or she leads, and the environment where this leadership takes place. We will survey the leadership practices found to be influential on individual and corporate performance. In this course, we will present key theories of leadership, the great theoretical dilemmas, notable issues in leadership research, and empirical studies that examine the phenomenon of leadership.

The objective of the course is to teach students the background, knowledge of, and skills for coping with challenges in organizational management. To discover and identify the range of challenges encountered in organizational management and how to deal with them. To understand, learn, and analyze the internal processes that allow organizations to cope at the management level with the above challenges. To become closely familiar with the set of considerations and methods of thinking used in making managerial decisions to allow an organization to cope with challenges.

This directors’ course is intended to familiarize students with law and practice and understand all the considerations (legal, financial, and commercial) involved in the position of corporate director and in correct management. Directors must make decisions following an organized, professional, and structured process, based on acquiring information and in-depth study of the topic at hand.

This course is intended to give students practical and theoretical knowledge as well as the tools they need to understand project financing (particularly projects involving technological innovation), the characteristics of the various funding sources and examples of the funding sources in Israel and elsewhere in the world, the formal requirements for receiving this funing, and the various characteristics of the relationship between an entrepreneur and the various players involved in financing throughout the process.

This course will deal with understanding how psychological variables, particularly variables from social psychology, relate to making decisions and taking measures in the entrepreneurship process.

During this course, students will learn basic concepts in human resources for organizations in general and HR management in particular. In the framework of the course, we will present the various activities involved in HR management and emphasize the strategic importance of HR staff in the total management of an organization. The course will also present the primary concepts and techniques used by specialists working in this field. The course will discuss, inter alia, core concepts such as recruiting, sorting, training, employee assessment, promotion, worker remunerations, and more.

This course deals with understanding the complexity of organizational education systems and presents the challenges that can be expected when building, implementing, and assessing a training program. It is intended to impart an understanding of the key theories and learning processes in effect at employment organizations as well as the guiding principles for intelligent design and analysis of these learning environments.

In the framework of the course, we will examine how to construct an HR strategy to match a business strategy and contribute to the organization’s success, including the concept of internal service. In this course, we willl consider two levels: 1) The organizational level – We will focus on such topics as developing a strategy to recruit and manage human capital, employee attachment, implementing salary and remuneration strategies for the organization’s purposes, integrating a recently-bought company into the corporate culture, and more. 2) A strategic look at the changing outside environment – the multigenerational job market, employment diversity, changing employee expectations, globalization, remote management, and the development of flexible forms of employment.

In this course, students will learn the basis for the work of a Chief Risk Officer (CRO) or a Professional Risk ManagerTM (PRM), the internal auditor or gatekeeper charged with every dimension of risk faced by an organization. We will learn about the importance of the concept of total enterprise risk management and focus on improving existing infrastructures for risk management.

During the course, we will learn classic concepts from the field of capital markets, review the types of securities and methods for analyzing the use of securities for investment considerations, learn what is needed to build and manage investment portfolios, discover the world of mergers and acquisitions as well how to identify the opportunities and risks it presents, and encounter international capital markets.

During the course, we will discover the various models of emotional intelligence, as well as measurement methods. The course will also examine how emotional intelligence can contribute to success in management and in careers. In this course, we will highlight both theory and practice.

This course will present the basic principles and lifecycle of a BI system from definition to implementation, tools for loading data (ETL), multidimensional models and methods for processing information (OLAP), surveying and defining KPIs, and building drafts with DAX, as well as using visual dashboards and planning techniques.

Familiarity with the aspects of processing diverse Big Data to forecast the totality of business phenomena and to reach conclusions for the purposes of decision-making. This course provides an overall survey of the principles, concepts, techniques, tools, and services used to manage, accumulate, process, analyze, and interpret large quantities of data from a wide range of heterogenous sources. We will focus on exposing students to challenges connected to handling Big Data and presenting its potential for researching such complex data systems, extracting knowledge from them, and providing forecasts. Students will learn modern techniques for data analysis and develop skills in importing, exporting, cleaning, and slicing data, as well as analysis and synthesis of complex datasets. This course will make use of R software and students will complete a practical project in this environment.

The objective of this course is to present the unique administrative challenges of the digital age to students and to provide the theoretical framework as well as a vast range of concrete examples. During the course, we will encounter the key concepts related to the digital transformation, learn to understand and analyze organizational processes involving the use of digital technologies, how these technologies can be harnessed to improve organizational performance and meet strategic targets, and how to exploit and leverage digital technologies to create a competitive advantage.

The goal of this course is to understand the need for community management and the various players involved. During the course, we will study how to create a community using a dedicated model, present up-to-date knowledge on community management, and ensure maximum understanding of social media networks as well as how to create interesting, emotion-based content.

This course will survey the primary issues in international management and present current management theories to allow students to understand and analyze international business transactions. Topics discussed in class include: the operating environment of global companies, management challenges in international environments, the management strategies required in global companies, and more.

In this course, we will discover the field of positive psychology and its effects on the world of work and on organizations. We will examine the various theoretical concepts in the field, their origins, and how they are expressed, and discuss their repercussions. We will survey the philosophical foundations of positive psychology: the science of happiness. We will encounter the psychological aspects of a fulfilling and satisfying life. We will focus on the effect of positive psychology on individuals, the individual in the organization, and the organization itself.

Acquisition of the fundamental concepts in negotiation management, conflict management, and consensus building with the help of mediation skills. Practical skills training, incident analysis, and implementation in participants’ daily life and at work.

During this course, students will undergo coaching and personal drilling in the use of mediation skills during a legal mediation process. Students will act as neutral mediators in simulations based on real lawsuits. Students will also practice using mediation skills as parties in simulated negotiations based on typical conflicts faced by business organizations.

This course provides the conceptual framework for analyzing and understanding the markets of the Persian Gulf (GCC) and emphasizes the key aspects of entering these markets. The course will give students a general overview of the region, which has only recently been opened to Israeli companies and organizations. This course makes use of case studies as well as professional and economic literature to give students practical tools for thinking about and analyzing opportunities in developing markets in general and the Persian Gulf in particular.

The “Being a Marketing VP” course focuses on the field of marketing management and is intended to give executives the very latest marketing tools. The course is led by Dr. Tali Tani-Harari, head of the MBA program at the Peres Academic Center and lecturer on strategy and marketing, together with Ms. Yafit Mentin, Nespresso Marketing VP and former Kimberley Israel VP. In the framework of the course, we will present the primary tools, how to use them, and notable current marketing incidents in Israel and abroad, as well as guest lectures by senior marketing VPs who will introduce the tools and methods they use as part of strategic marketing measures. This course is part of the Plus Diploma in executive marketing management.

The objective of the course is for students to acquire practical tools to build effective messages on digital platforms and in person. During the course, we will study the following topics: What is storytelling? How do you distinguish between a goal, a message, and content, and how do you use them? What is the 3×3 methodology for establishing messages? How to use presentations as a tool to transmit messages How to build an effective presentation What practical tools are available for building a winning corporate story? How to create effective feedback
The course is taught by highly experienced training professionals from storytelling company Leave A Mark.

This course is intended to introduce students to the fascinating, evolving world of ecommerce and its components, as well as give students tools enabling managers to perform comprehensive market research studies and make executive decisions regarding the appropriate type of platform or combine platforms. Students will learn processes for transferring to an ecommerce environment, and become familiar with the world of logistics and deliveries that completes the commerce process cycle.

This course will help students encounter the sources of psychology and focus on the individual, organizations, and the workplace, as well as the human factors driving motivation. All this is out of the understanding that if we understand ourselves and those around us, we can create a lever for personal and business success. We will discuss its professional and interpersonal aspects. We will attempt to understand how we and the people around us think. We will examine psychology and its advantages in the business world both in practical terms and academically.