Master in Business Administration

This Plus Degree provides the skills required of a director, including various aspects of financial and legal issues. The course will train the students to optimally understand the role of the director.

The certificate includes the course of Being a VP Marketing, an advanced marketing management course. The course aims to provide the most advanced tools to senior position holders in the worlds of marketing. The course will include lectures by senior VP’s Marketing who will present practical tools for leading strategic marketing measures.

The program aims to provide students with the tools and competencies needed for strategically managing the online sales platform suited for company needs. The program will address the customer journey process - from lead to purchase, presenting the technological and logistical tools from sale to supply.

The program consists of two courses: Consumer Psychology and Crisis Management The first will enable students to gain a better understanding of consumers, presenting processes, models and approaches. The second course will deal with the decision making processes involved in optimally managing crises and the action principles.

The program provides students with the current and critical managerial skills needed to promote a managerial career and cope with future managerial challenges. Students can select two of three courses: Personal Branding in the New Workplace, Developing Management Skills and Storytelling (a course conducted together with Leave a Mark).

The International Management Program provides students with the knowledge and tools needed for dealing with managerial positions, from an international perspective. Students can select two of three courses: Management Strategies in a Global World, focusing on luxury brands and Business in the Arab Peninsula.

Coaching has gained a significant status in recent years as an effective process that supports change processes at the organizational level. Coaching, performed in a quality and professional manner, leads to personal growth and improved performance, for both employees and managers. Managers who integrate coaching tools and competencies in their work, contribute to employee satisfaction and commitment, improve their performance and contribute to overall organizational performance. The Manager Coaching Plus Degree will place an emphasis on two major elements: Introducing the scientific research base for coaching, as well as the “Art of Coaching”: Practicing and acquiring coaching tools and personally experiencing coaching at work.

The marketing function has gained importance in organizational operations and in leading organizations to development, growth and success. The marketing tools, skills and models have transformed greatly over the past decade and it seems that the upcoming decades will introduce significant changes in the field. This Plus Degree is intended to provide students with the language, tools and skills required for them to function as managers in the upcoming decades. The Technological Tool Management in Marketing Plus Degree consists of two courses: Digital Transformation Management and Media and Community Management.

The program deals with devising the theoretical and practical infrastructure for understanding the work of the CEO. The course aims to provide a broad perspective of issues that CEO’s cope with in terms of daily dilemmas and situations, including strategic and tactical issues for creating a strategy and vision, introducing changes to the organizational structure, creating an inspiring organizational culture, multi-generational management and employee management and motivation. In addition, the program will introduce work interfaces with various factors. In addition, the program will highlight practical tools in perceiving the role of the CEO, mentoring, decision making, planning, proper time utilization, creativity development, team construction and decision making.

Studies prove that positive psychology and emotional intelligence play an important role in the success of managers and their ability to optimally navigate the organization. Positive Management Plus Degree: Psychological applications in management will provide the understanding and tools for positive management through two courses in the field: Positive Psychology in Management and Emotional Intelligence and its Applications in the Labor World.

Human resource management is critical to organization success. The Human Resource Management Plus Degree will provide students with a substantial introduction to terms, tools and trends characterizing this field. This Plus Degree consists of three important courses that relate to human resources from various angles: Human Resource Management, Learning and Training in Organization and Strategic Management of Human Resources.

The program trains and teaches participants to reach strategic decisions related to global sales and business development, placing an emphasis on B2B. The program will include simulation and conduct analyses of business situations. The program was especially designed and developed for senior managers in international corporations who seek to lead processes of growth and change.

The program deals with innovation and entrepreneurship, critical aspects of organizations’ ability to grow in the competitive age of the 21st century. The program includes two courses: Initiatives and growth, thinking outside of the box without getting out of it: Psychology of entrepreneurship.

The Investment Management program provides an in-depth understanding of the various aspects of the investment world. Students will complete two courses in this program: Securities Analysis and Financial and Economic Risk Management.

This Plus Degree provides students with mediation skills in management. Students will practice various mediation skills, including listening at various levels, identifying participant needs and tools for promoting accords between the parties.

The digital revolution is underway, increasing the need for digital knowledge and learning management in organizations. Students will acquire tools and knowledge relating to managing digital learning within the organization as well as tools and methods for developing and writing digital content. The certificate is issued together with Methodica - a company that specializes in effective digital learning.

This program provides participating managers with a further focus and specific tools of senior management. The students will be trained toward optimal managerial development in their management career. This program consists of two dedicated and unique courses adapted to the students’ managerial background: A leadership workshop for managers and a course dealing with the challenges of managing an organization in various fields. This program is suited only for MBA students with proven managerial experience. Admission to the program is contingent upon completing an online registration form and a personal interview.