Dr. Tali Te'eni-Harari

Dr. Tali Te'eni-Harari

Management is doing things right; leadership is doing the right things.

F. Drucker

Dr. Tali Thani-Harari is the head of the MBA department. Dr. Tali Te’eni-Harari's main research interests are consumer behavior and advertising. Her research focuses on an important and unique area of research in Israel and around the world – young consumer behavior. The studies combine different disciplines and therefore have a unique contribution to a better understanding of the processes of advertising information processing among young people. The conclusions of the studies contribute to the academic and ethical and regulatory levels, while proposing significant changes and improvements to the protection of young people in the new media environment. The studies were published in leading journals.

Areas of study: Marketing, consumer behavior and advertising