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Management is doing things right; leadership is doing the right things.

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-F. Drucker
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Dr. Tali Te'eni-Harari

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Degree
Graduate degree in Business Administration [M.B.A.] Dual-major undergraduate degree in Business Administration and Communication [B.A.]

Areas of studies

Marketing, consumer behavior and advertising

Biography

Dr. Tali Thani-Harari is the head of the MBA department.
Dr. Tali Te’eni-Harari’s main research interests are consumer behavior and advertising. Her research focuses on an important and unique area of research in Israel and around the world – young consumer behavior. The studies combine different disciplines and therefore have a unique contribution to a better understanding of the processes of advertising information processing among young people. The conclusions of the studies contribute to the academic and ethical and regulatory levels, while proposing significant changes and improvements to the protection of young people in the new media environment. The studies were published in leading journals.

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When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.