Dr. Hila Tahar

Dr. Hila Tahar

Lecturer. Staff member and lecturer on marketing and economics in the Business Administration School. She holds a BA and MA in Economics from Ben Gurion University, and a PhD in Economics and Business Administration from Tel Aviv University (2013). Her doctoral dissertation engages with performance-based remuneration of advertising agencies, including the use of game theory to model advertising agencies’ remuneration. She served as a lecturer in Ben Gurion University and Sapir Academic College.

Areas of study: Introduction to microeconomics, introduction to macroeconomics, market management, international marketing