Undergraduate Degree - Double major in Business Administration and Behavioral Sciences [B.A.]

The Behavioral Sciences and Business Administration double major undergraduate program offers a multidisciplinary curriculum comprised of various subjects in different fields of knowledge including, inter alia: marketing, financing and accounting, HR management, entrepreneurship, law, information systems, developmental psychology, abnormal psychology, gender, personality theories, operations research, decision making and more. A combination of know-how and practice in these fields provides the necessary foundation for managing businesses and organizations while focusing in depth on human welfare.

Beyond the required academic and technical know-how, good management requires leadership and steering skills, decision making capabilities and wise utilization of all company and organizational resources toward achieving organization or business objectives. A double major degree in Behavioral Sciences and Business Administration enables students to enter the world of management and provides the knowledge required for entrepreneurs, business owners and various position holders within the organization to properly manage employees, businesses and initiatives.

Who is the degree for?

An undergraduate degree (B.A.) with a double major in Behavioral Sciences and Business Administration is currently considered not only practical for those who seek to manage businesses and organizations, but also as a multidisciplinary foundation serving the students throughout their future career of choice. It is thus suitable for:

Candidates seeking to take management and consulting positions in businesses and organizations. The degree presents the ticket into various positions within organizations.

Employees of organizations, companies and businesses that seek to move ahead at their workplace. The degree offers a career springboard to those who wish to attain more senior positions in organizations and businesses, especially in the field of employee motivation and human capital development.

Candidates who wish to be entrepreneurs or business people. The degree offers entrepreneurs and business owners the knowledge and skills required for managing and developing their business or for fostering new initiatives and startup companies.

Why the Peres Academic Center?

Career Preparation
Day-School Track

Plus Degree

Clear advantage in the labor market

“Plus Degree” is a unique academic program that provides advanced diploma studies together with degree studies - for a clear advantage in the labor market.

All programs

The Curriculum

The double major in business administration and behavioral sciences combines theoretical knowledge with applied practical experience.

The program consists of:

Required Courses: Imparting knowledge underlying the world of management and behavior

Plus Degree: Your advantage in the labor market! Advanced diploma studies that can be integrated in degree studies at no cost.
Hands-on experience in professional settings during your studies.

Graduates of the program will receive a diploma from the Association for Human Resources in Israel

משאבי אנוש לישראל






The course aims to provide basic knowledge in the various fields addressed by contemporary psychology. The course will review the following topics: Introduction to Psychology, Research Methods in Psychology, Physiological Psychology, Learning.

The course aims to provide basic knowledge in the various fields addressed by contemporary psychology. The course will review the following topics: Memory, Motivation, Psychological Disorders and Treatment, Social Psychology.

Preliminary introduction to basic terms of sociology and its various topics of research. Identifying and studying social phenomena and problems, and developing the ability to detect the correlations between the general phenomena and the social reality on the personal and everyday level.

Imparting knowledge and an understanding of the development processes from early life to maturity on the cognitive, emotional, social and ecological level, using classic and innovative theoretical models and integrating empirical findings relating to individual development. The course aims to introduce students to major theories of developmental psychology, applying a scientific-research perspective.

The course aims to introduce students to major terms and models related to learning, enable them to undergo a personal process of learning style identification and factors that promote and delay learning. Improving the quality of academic learning, reading and writing while more efficiently utilizing the effort invested in learning, while discovering and practicing various learning strategies.

The course presents the theories and research tools used to examine the biological, cultural and social bases of personality. The course will discuss the basic terms of Personality Psychology, theories explaining personality functions and research literature relating to personality structure and processes.

Students will gain further knowledge of psychoanalytical personality theories, including object relations and self psychology theories. In addition, we will expand on theories from the existential and humanistic schools of thought. An emphasis will be placed on major theoretical terms and on linking theory to the therapeutic practice.

The course aims to provide sufficient basic knowledge of statistical methods toward understanding, describing, processing and analyzing data. Introducing the probability models for deriving conclusions.

The course deals with the thought processes guiding our daily conduct in the world: How do we perceive the world? How do we identify faces and objects? How are we attentive to one part of the world while filtering out another? The course will provide students with knowledge of theories and models in the study of cognition.

Gaining further knowledge of theoretical and practical calculus tools required for understanding and analyzing managerial problems. The course will focus on algebra, equation solving, derivatives and function research.

This course aims to expose students to sources and methods for compiling and processing quantitative data from various sources. To enable students to increase their knowledge and specialize in the use of spreadsheets to analyze and present statistical problems and issues, such as deducing conclusions related to average gaps in paired and independent samples, variability analysis, developing and calculating linear correlation and regression metrics.

The course aims to expand the understanding of major terms, reviewing the field of marketing from a managerial perspective. The course will introduce the concept of the “marketing language” by reviewing basic marketing terminology and perceptions. We will discuss various marketing activities, introduce tools for coping with various situations and objectives, and study principles of strategic marketing decisions.

The course is intended to develop a methodical and in-depth frame of reference for understanding the complexities of human behavior in organizations. The course focuses on several topics that represent the study of organizational behavior at the individual and group level.

The course aims to provide students with basic economic terms and analytical tools. The course will review the considerations applied by the economic units comprising the economy, considering the forces of supply and demand while emphasizing the principles of marginal analysis and understanding the important basic terms.

The course aims to present and evaluate various aspects of financing while providing a preliminary study of the financial management tools applied for reaching investment decisions in conditions of certainty. The course will introduce the firm’s financing elements and provide an understanding of basic terms in financing theory.

The course deals with various aspects relating to the human resource within the organization, such as:

HR strategic planning, recruitment, employee sorting and onboarding, employee evaluation, incentives and rewards, and labor relations. The course will further address issues of sexual harassment at the work place and the termination of employee employer relations.

Technology is ever present, significantly impact human/community/society and business organization conduct. For the organization, the integration of information systems and technology are essential to ensuring business effectiveness and streamlined operations toward coping with competition and competitors. The use of computers, communications, information systems and cyber technologies is essential in all industrial sectors.

This Brain and Behavior course is a basic course for understanding psychological processes in neurological and anatomical terms. Throughout the course, students will be introduced to the foundation for extensive fields in psychology, all based on factual and empirical studies as well as the extensive research and knowledge derived of the fields of neurology, psychiatry and clinical psychology.

Understanding the scientific process and its principles. Understanding research in social sciences. Social science research planning and execution. Writing a scientific research report. The first part of the course will deal with basic terms of scientific research, the distinction between various research arrays, reliability and validity, correlative research and surveys.

The course is intended to provide students with an introduction and understanding of major feminist theories and their historical and social contexts.

We will review the feminist sociological approach that developed over the years and how it impacts the everyday lives of women in Israel. We will discuss the initial battles for women’s rights, which led to the development of a fascinating theory of the power relations between men and women, their sources and manifestations. This manner of thinking contributed greatly to the development of sociology and the understanding of the essence of society. We will follow the main feminist approaches, their struggles and the powers that each offers – rights, cultural representation, family and motherhood, distinction between private and public, the labor market, body and sexuality.

The course will discuss main issues of cultural and social anthropology, such as religion, survivorship, social and political organization, living patterns and economic methods. We will present the anthropological perspective for understanding man in his culture and the popular approaches of the anthropological discipline.

Imparting basic terms and major theories of social psychology. We will present the major approaches and theories of social psychology as well as studies developed under such approaches. In Semester I, we will focus specifically on the social situation and discuss the social self, social perception, social cognition and social impact.

The course aims to provide students with basic terms of financial accounting and understanding major financial reports: Balance sheet, income statement and cash flow reports. The course will emphasize the accounting principles and the understanding of accounting registration methods through ledger entries, transferring entries to the accounting book, registering reconciliation entries and compiling financial reports.

The course aims to provide students with basic legal background in various legal areas while introducing them to the Israeli justice system, legal method and court system. The course will provide an introduction to the legal system, the Israeli justice system, basic legal terminology and a basic knowledge of various fields of law.

The course aims to provide the participants with background in business entrepreneurship, concept to execution, in order to help understand the processes required for establishing, managing and growing a new business. The course will examine the implementation of entrepreneurial management while focusing on new business operations.

The course presents terms and principles for analyzing and understanding mechanisms of macroeconomic policy. It will provide basic terms and analysis tools in macroeconomics. The course will discuss macroeconomic issues, such as components of national accounting, payment balance and the Keynesian Model – product market, currency market and the money market and who prices, interest and exchange rates are determined.

The course provides an introduction to fields and principles of organizational management, aiming to present and examine organizational theories and major macro approaches underlying effective and efficient management processes.

Reading academic and research texts. Practicing and improving reading strategies, understanding various types of questions and texts and conducting literary reviews and research. Various linguistic aspects, including syntax, paragraph templates and text formatting.

The course aims to provide students tools for using quantitative and qualitative data in corporate financial reports, conducting financial analyses and valuations based on such reports in order to reach decisions on whether or not to invest in such companies.

Studying qualitative research methods, their advantages, limitations and th ethical and practical dilemmas they raise. We will discuss the theoretical and practical aspects of qualitative research methods and get to know various research tools, such as: Observations, interviews and textual analysis. The course will integrate theoretical study with practical experience

The course aims to provide basic knowledge on mental disorders. The course will begin with a discussion on the difference between normal and abnormal, the need for mental disorder diagnoses and various diagnostic methods, including their strengths and weaknesses.

The course is intended to create a basic understanding of mental disorders. To introduce, describe and identify the emotional-behavioral characteristics and evaluate the biological and psychosocial factors contributing to the development or preservation of emotional disorders, and the role of cultural factors in their manifestation.

Introducing basic terms in psychological therapy, major therapeutic approaches, therapeutic ethics and integrating previous courses – personality, psychopathology, social psychology and cognitive psychology.

The course examines various ethical issues relating to ethical business management and decision making. The course provides critical thinking skills and various approaches to the study of ethics.

The project will apply the material and methodology studied in the various disciplines throughout all years of the degree program. It will examine an organization or company and present an action plan for increasing its valuation. Analysis of the organization and its operational environment while implementing theories and models studied throughout the degree program and analyzing the valuation alternatives in various fields, such as: Marketing, management, HR, financing, logistics and organizational development.

*EOE. The details of the program are subject to change.
**The list of courses may be updated in accordance with the curriculum at the start of the year.
***This is a structured system; optional courses are liable to be dispersed automatically and subject to change
based on available offerings only. The number of available courses is subject to the structure of the program.
****Courses will be opened subject to a minimum number of registered participants.

Registration and admission

Candidates meeting the following requisites will be accepted:

Academic staff

לחץ למידע נוסף אודות Prof. Malka Margalit
Prof. Malka Margalit
School dean of Behavioral Sciences
לחץ למידע נוסף אודות Dr. Gilad Axelrad
Dr. Gilad Axelrad
Head of Department
לחץ למידע נוסף אודות Dr. Roni Rot
Dr. Roni Rot
לחץ למידע נוסף אודות Dr. Anat Toder Alon
Dr. Anat Toder Alon
לחץ למידע נוסף אודות Dr. Uzi Levi
Dr. Uzi Levi
לחץ למידע נוסף אודות Dr. Yaron Amzaleg
Dr. Yaron Amzaleg
לחץ למידע נוסף אודות Dr. Tomer Schmidt-Barad
Dr. Tomer Schmidt-Barad
לחץ למידע נוסף אודות Dr. Lior Gal
Dr. Lior Gal
לחץ למידע נוסף אודות Dr. Asaf Sharabi
Dr. Asaf Sharabi
לחץ למידע נוסף אודות Dr. Eyal Rosenstreich
Dr. Eyal Rosenstreich
לחץ למידע נוסף אודות Dr. Hagit Ehrlichman Simsa
Dr. Hagit Ehrlichman Simsa
לחץ למידע נוסף אודות Dr. Hila Tahar
Dr. Hila Tahar
לחץ למידע נוסף אודות Dr. Shavit Laski
Dr. Shavit Laski
לחץ למידע נוסף אודות Dr. Sharon Ouziely Mirsky
Dr. Sharon Ouziely Mirsky
לחץ למידע נוסף אודות Dr. Zeev Lerer
Dr. Zeev Lerer
לחץ למידע נוסף אודות Dr. Sivan George-Levi
Dr. Sivan George-Levi

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