Undergraduate degree in Business Administration combined with Digital Marketing Studies

Undergraduate degree in Business Administration with a certificate in Social Media and Digital Marketing Management A future of management in hi-tech with a guaranteed job!

Want to study digital marketing? Unable to decide between diploma and degree studies? The Peres Academic Center offers a unique program that combines and undergraduate Business Administration program with Digital studies. This program will provide you the advantage of an academic degree alongside a professional specialty in a highly sought-after field and a contractual commitment of employment.

Why study Business Administration combined with Digital Marketing Studies

contractual obligation for work

High quality content and practical experience

Final Diploma and Certification

Track Advantages

A future of management in a digital profession with a guaranteed job - a contractual commitment to a job in hi-tech
Undergraduate studies combined with a diploma in digital studies for a significant advantage in the labor market
The track provides all of the topics relevant to formulating and specifying a marketing strategy and executing online marketing and advertising at the highest level
The most comprehensive and up-to-date track for online marketing that will prepare you to work in the new world
Certification upon graduation - “Social Media and Digital Marketing Manager”.
Exclusive to this track! An E-commerce workshop for digital marketers + comprehensive preparation for the Google and Facebook certification exams
A practical final project that provides knowledge, experience and a hands-on introduction to real clients

Courses

Preparation for the Google AdWords certification exam

Google’s sponsored advertising is the most important, comprehensive and significant tool of online advertising and marketing. This course will present exercises and provide preparation for
the Google Adwords certification exam (basics, search network and media network). In addition, students will learn how to work with the Google system and Google Tag Manager Editor.

Social Networks

The highlight of online marketing and advertising is no doubt the social networks. As part of the course, students will learn all that is needed to understand the field and for proper marketing and advertising on the leading social networks: Facebook, Google, YouTube, Instagram, Taboola, Outbrain and more.

SEO + promoting virtual stores

Search Engine Optimization through organic marketing The world of SEO is very important to any site owner, as every website – impressive as it may be – cannot appear in the results of search engines, such as Google, unless it adapts to the search engine algorithms, which change almost daily.

Google Analytics and Mobile Management and Promotion

Digital professionals consume and process all of the information available on their websites (number of users, visit origins, viewed pages, stay times, conversion rates, and more). The aim is to maximize their marketing, advertising and sales potential. To this end, it is important to learn how to work with Google Analytics in the most professional and comprehensive manner. The analyst is among the most substantial professions in the digital field, based mostly if not completely on data.

WordPress HTML + CSS and Website Construction within the System

To be promoted, marketed and advertised with all of the tools studied throughout the program. In addition, students will learn how to work with servers, site builders and designers. Throughout the course, you will specify and construct a private image website of your own within the system.

Mobile Site Management and Promotion

Smartphones have long since gained momentum, leading to an increase in mobile advertising, where more and more people seek businesses, products, applications and services on their mobile compared to the searches we have growth accustomed to on PC’s and laptops. In this track, students will learn about mobile marketing and advertising methods, including organic and financed promotion for the mobile world and application marketing – ASO.

Copywriting and User Experience (UX)

Marketing requires extensive creative writing, copywriting for the website and throughout the web and writing focused and creative content for social networks, and more. To this end, students will be provided useful tips for proper writing, how to think “out of the box” and operate as a copywriter toward producing marketing content and maximizing online marketing efforts. User Experience (UX) – The module will introduce students to methods for optimally constructing websites, emphasizing the user experience – proper specification, site design, banners, etc.