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Undergraduate degree (B.A.) in Business Administration and Communication in a double-major format, was developed by top specialists with the aim to grant relevant, applicable, and necessary knowledge for those who wish to successfully manage organizations, for both, those who are interested in continued studies to advanced degrees in a variety of fields, as well as for the one that comprehends that the base for initiative and innovation lies in the synergy of fields of knowledge.

ד"ר גלעד אקסלרד - ראש החוג דו-חוגי במרכז האקדמי פרס
Head of Department
Dr. Gilad Axelrad
Studies format

Hybrid – morning studies

*The Council for Higher Education is the only organization with the authority to award academic educational accreditation. 

Studies duration

3 years (including summer semester)

Starting dates

October 2023

Why study Dual-major in Business Administration and Communication at the Peres Academic Center?

Degree Plus

Advances certificate studies combined with the degree

LEVEL UP

A training program making it possible to integrate in the labor market already during the degree studies

Flexible studies program

Hybrid learning, recorded lessons and more.

Integration in the labor market

Career Development Unit

What are the studies in the degree

In this program the students will learn a variety of tools and skills and acquire broad knowledge in a dual-major format, which will serve them in building the strong and productive foundations for the career creation in the focusing field of their choice. Among others the studies will include the exciting following fields: marketing, finance and accounting, approaches to the development of creative thinking in communication, economy, mass communication, content development and promotion, psychology, strategy in communication management, initiative, management, computerized business information analysis, and more.

magazine peres plus magazine

What are the central positions in the fields of Business Administration?

The glossary that will make an order in your career.

To the full article

peres plus magazine - Advanced certificate studies combined with Degree

Social networks are here to stay. In recent years they have turned into platforms to which brands are shifting most of their marketing budgets, and the opportunities grow accordingly.

Social networks are here to stay. In recent years they have turned into platforms to which brands are shifting most of their marketing budgets, and the opportunities grow accordingly.
The courses taught in this certificate will grant the student the tools to become specialists in the field: content development and promotion – one of the five most thought after talents in the upcoming years are content creators on social networks. In the workshop you will learn how to produce content for the various platforms, and how your own language is developed and differentiated in a world where everyone wants to be influential. Podcast workshop – the fastest growing communication medium in the world, is also the most intriguing. Come to learn how to produce a Podcast that all will wish to hear.

Since the "Trible Fire" around which all were seated listening to stories, and until the latest advertisement by "Nike" – all of us are really spellbound to good stories.

Come to study how to correctly tell your story, in a manner that will promote your professional way. This certificate will provide you with the tools that will assist you to turn the public opinion in the direction of this or other thought, make presentations for investors, build a brand story, and more. The courses offered in this certificate include; convincing communication, storytelling workshop, and communicative skills development workshop.

 

Come and learn how to manage communication crises and obtain the tools for building a communicative strategy that will correctly serve your brand. Additionally, you will deepen your knowledge in the field of social communication and psychology. A new and exciting field that explains the science behind our decision-making as a group.

Over the past decades, marketing has been revolutionized as a majority of the marketing activities and sales efforts shifted from commercial media channels (radio/television/journalism) to the Internet and social networks.

The high demand for skilled and professional digital experts who can take key positions is continuously growing. The digital marketing track provides students with extensive theoretical knowledge relating to the dynamic world of digital marketing. In addition, the program will provide students with practical tools for website construction and promotion, as well as the development of a marketing program dedicated to the digital and social network arena. Program graduates will be able to find positions in this lucrative and dynamic field.

All certificates peres plus magazine

What do you do with the degree

The acquired knowledge, tools, and skills in the studies program, open to the student a wide variety of doors for personal growth and career development. The program graduates arrive with added value, and they can integrate in a variety of needed positions, acquire advanced degrees in many fields, and be able to establish and manage and independent business of any type.

magazine peres plus magazine

what to do with a degree in Business Administration?

The complete guide to positions for Business Administration

To the full article

Student and graduates' stories

"The studies at Peres are an outstanding experience; in addition to the regular degree studies, many workshops and enriching content are offered. I participated in the Hackeru training program, in which I acquired relevant knowledge for the labor marke."

testimonial Nofar Tshuva

נופר תשובה - בוגרת תואר ראשון במנהל עסקים, המרכז האקדמי פרס

Nofar Tshuva

A Business Administration undergraduate studies graduate

Automation manager at UM Digital

Available for any question by you

The studies program gave me the opportunity to combine the Business Administration undergraduate studies with work, friends, and leisure time. The lecturers and College faculty are the best in their field.

testimonial Daniel Biton

דניאל ביטון - בוגרת תואר ראשון במנהל עסקים, המרכז האקדמי פרס

Daniel Biton

Business Administration Graduate

Joint manager at E.D.I Energy

Degree Plus provided me with a broad vision of my field and an advantage in the labor market over other candidates.

testimonial Nitzan Levin

ניצן לוין - בוגרת תואר ראשון במנהל עסקים, המרכז האקדמי פרס

Nitzan Levin

Business Administration Graduate

Internal Marketing Manager and employer's branding, Somech Chaikin KPMG

To all stories
אייקון תנאי קבלה

Admission conditions Dual-major undergraduate degree in Business Administration and Communication [B.A]

Candidates answering the following conditions will be accepted:

  • Matriculation average of 90 and above – automatic acceptance as full-fledged studies status.
  • Matriculation average of between 83 and 89 – acceptance on condition, graduation to second year is subject to a grade average of at least 75 during semester A.
  • Candidates with no matriculation, age 30 and above – admission after passing a preparatory course for those aged 30+.

Upon registration, the candidate must submit the following documents:

  • Israeli matriculation certificate, or a confirmation of equivalence from the Department for the Evaluation of Degrees and Diplomas in the Ministry of Education.
  • Psychometric exam appendix
  • Complete registration forms
  • Photocopy of the Identification Certificate including its appendix
  • Two passport pictures

Additional information for the interested

Full Curriculum

Career Development Unit

Academic Calendar

Tuition Fees and Scholarships

INFINITY Infinite Learning Platform

The faculty

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Dr. Gilad Axelrad Head of Department
ד
Dr. Tali Te'eni-Harari Head of Department
ד
Dr. Yaron Amzaleg Head of Department
ד
Dr. Anat Toder Alon Deputy of Department of Business Administration
ד
Dr. Inon Haiman
ד
Dr. Sharon Ouziely Mirsky
More lecturers

Interested in studies at the Peres Academic Center?

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*Students are invited to contact us at the information station When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.
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When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.