The Corona pandemic and the political/social/economic crisis, in Israel and worldwide, have enhanced the understanding that one of the most efficient tools held by organizations and companies coping with risks and market fluctuations, is the brand.
Large brands build their brand value in times of crisis. They stand out by examining how their brand can be useful during a crisis. They invest in their customers, employees, suppliers and distributors. The Peres Academic Center Brand Management program provides theoretical and practical tools for coping with the challenges relating to developing, leveraging, protecting, and retaining strong and effective brands, both in the commercial business world and in the political world.