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The dual-major undergraduate degree in Business Administration and Behavioral Sciences is a unique degree combining under one studies framework the knowledge and tools required for any manager and in addition, deep comprehension in human research and his manner of action. This combination provides the manager a significant advantage, who understands that business management also holds in its emotional management and comprehension of the human soul.

ד"ר גלעד אקסלרד - ראש החוג דו-חוגי במרכז האקדמי פרס
Head of Department
Dr. Gilad Axelrad
Studies format

Morning studies two days + one day in an online format

Studies duration

3 years

Starting dates

October 2025

Why study Dual-major in Business Administration and Behavioral Sciences at the Peres Academic Center?

Degree Plus

Advanced certificate studies combined with the degree

The best of lecturers

Third successive year 2nd place in students' satisfaction from the lecturers.

Integrating in the work market

Career Development Unit

Broaden knowledge in a variety of fields

Human Resources, Psychology and Sociology. In cooperation with the Israel Human Resources Association

What are the studies in the degree

The dual-major undergraduate degree in Business Administration and Behavioral Sciences is a unique degree combining under one studies framework the knowledge and tools required for any manager and in addition, deep comprehension in human research and his manner of action. This combination provides the manager a significant advantage, who understands that business management also holds in its emotional management and a comprehension of the human soul.

The studies program is composed of mandatory and infrastructure courses, which constitute the base for the worlds of management and human research, and from elective courses from a variety of complementary courses enabling flexibility and personal adaptation for every student.

The program is composed of:
Mandatory courses: providing the knowledge that constitutes the base for the management and behavior world.
A variety of Degree Plus certificates: Your advantage in the labor market! Advanced certificate studies that can be combined with the degree at no cost.
Practical experience during the studies in professional settings.

The degree graduates will receive a qualification certificate from the Israel Human Resources Association.

peres plus magazine - Advanced certificate studies combined with Degree

Human Resource management is among the main challenges facing companies in a growing global and technological world.

The Peres Academic Center HR Management program, conducted together with the HR Management Association whose members include most of the HR Managers in leading companies, providing students with a the tools and challenges facing HR Managers from the field. The course will address issues and challenges facing HR Managers and will provide students with extensive theoretical knowledge and understanding of effective managerial and practical tools in this interesting and dynamic field.

The international sales program (ITS) is jointly operated by the Peres Academic Center and the Iannarino Sales Accelerator named after Anthony Iannarino - among the world’s leading sales gurus who consults many international companies. 

The program will teach students how to sell their ideas, harness others and persuade, cope with resistance and lead change with managers, individuals and organizations. The program will provide students with theoretical know-how and practical tools for utilizing various strategies and sales methods in the global age. Program graduates who pass the certification exam, will be granted an international diploma, jointly awarded by the Peres Academic Center and Iannarino in the U.S.

Over the past decade, many private investors, investment companies, and institutional investors have increased their investment in yielding and other real estate assets around the world. The real estate sector has taken a major segment of every investment portfolio.

The Peres Academic Center Plus Degree in Real Estate and Mortgage Consulting provides an entrance ticket into this fascinating world. Students will conduct an in-depth study of the real estate industry in Israel and worldwide, getting to know its unique terms and characteristics. The students will later be introduced to the world of mortgages, acquiring theoretical and practical experience in real estate and mortgages, as well as practical tools for analyzing mortgage portfolios and professionally accompanying families and investors seeking to invest in real estate.

The world of mediation has become an essential part of the business and legal world in the past decades. The Peres Academic Center Mediation Program, conducted together with Bar Siah, a company recognized by the Ministry of Justice.

aims to provide students a language, thinking habits, various negotiation techniques and practical tools for settling disputes and reaching accords.

Mediation, as a managerial tool, presents an organized set of stages, processes and skills that enable results.

The program includes comprehensive theoretical studies alongside practical experience through simulations and hands-on mediation processes as a neutral third party in the legal world and as a party in negotiating conflicts characteristic of business organizations. Students who meet program requirements, will be awarded an authorized mediator certificate from the Ministry of Justice.

Over the past decades, marketing has been revolutionized as a majority of the marketing activities and sales efforts shifted from commercial media channels (radio/television/journalism) to the Internet and social networks.

The high demand for skilled and professional digital experts who can take key positions is continuously growing. The digital marketing track provides students with extensive theoretical knowledge relating to the dynamic world of digital marketing. In addition, the program will provide students with practical tools for website construction and promotion, as well as the development of a marketing program dedicated to the digital and social network arena. Program graduates will be able to find positions in this lucrative and dynamic field.

All certificates peres plus magazine

What do you do with the degree

The graduates if the first degree in the dual-major in Business Administration and Behavioral Sciences, can integrate in management and advisory positions in organizations.

In addition, the degree is intended for:
Those working in companies and organizations and wish to advance in their place of employment, For those who aspire to become entrepreneurs and businesspeople.

Student and graduates' stories

The Peres Academic Center opened for me a variety of possibilities for integrating in academia, and amongst others I was fortunate to assist one of the lecturers as aa research assistant in the filed of psychology. This opportunity strengthened in me the desire and motivation to continue to an advanced degree in academia. 

testimonial Hani Schwartz

חני שורץ - בוגרת תואר ראשון במדעי ההתנהגות וסטודנטית לתואר שני בפסיכולוגיה חינוכית במרכז האקדמי פרס

Hani Schwartz

Graduate of undergraduate studies in Behavioral Sciences and a student toward a graduate degree in Educational Psychology.

The great advantage of the studies at the Peres Academic Center is their being practical. It is possible to harness immediately the tolls and skills for practical performance. It begins already at the stage of searching for work, the innovative and UpToDate knowledge the graduate demonstrates during his work interview.

testimonial Kfir Levi

כפיר לוי - בוגר תואר ראשון במנהל עסקים במסלול שיווק, המרכז האקדמי פרס

Kfir Levi

Graduate – undergraduate degree in Business Administration in Marketing course of studies

To all stories
אייקון תנאי קבלה

Admission conditions to Dual-major undergraduate degree in Business Administration and Behavioral Sciences [B.A.]

Candidates that meet the following conditions will be admitted to the program:

  • Matriculation average of 90 and above – automatic Admission as regular status students.
  • Matriculation average ranging between 83 and 89 – Admission under condition, passage to 2nd year subject to a grade average of at least 75 in Semester A.
  • Candidates with no matriculation above the age of 30 – Admission after passing preparatory course for those age 30+.

Questions and answers

The dual-major undergraduate degree in Business Administration and Behavioral Sciences is a unique degree combining under one studies framework the knowledge and tools required for any manager and in addition, deep comprehension in human research and his manner of action. This combination provides the manager a significant advantage, who understands that business management also holds in its emotional management and a comprehension of the human soul.

Under the program the students will obtain many tools and skills and acquire broad knowledge in a dual-major setting that will serve them in building the firm foundations and those leading to growth for creating their management career. Amongst others, the following exciting fields will be studies: marketing, financing, and accounting, human resources management, developmental psychology, abnormal psychology, personal theories, initiative, law, information systems, ethics, and more.

A degree plus is a unique course granting the graduates a variety of professional certificates already during the degree studies. In the undergraduate degree in the dual-major of Business Administration and Behavioral Sciences, there are a variety of certificates which provide our graduates a clear advantage in labor market. Click here to see them.

The Admission conditions are detailed here, however, Admission of exceptional candidates is possible to a scope of 10% based on consideration of exceptional life circumstances.

Sunday, Tuesday 08:15 – 15:30, morning course.
Thursday – A day of online studies.

Currently and until further notice on the subject, studies are conducted in a combined format: Frontal studies on campus are possible or learning online – at the student’s choice (except for specific courses). For complete information, leave details and a studies consultant will contact you.

Indeed, most of our students successfully combine studies and work, so that practical experience can be gained already during the time of studies.

The Peres Academic Center operates a variety of internal and external scholarships plans on a voluntary base or on a socio-economic base, which assist many students in financing their studies towards a degree. You can read about those plans here.

Certainly! The Peres Academic Center there is a unit named “Career Development Unit” preparing the students for work interviews, writing curriculum vitae with the advisors of the Career Development Unit, additionally, the Unit operates an employment fairs program with leading companies in the market for employees’ recruitment.

10 Shimon Peres Street Rehovot. Ere are the ways to reach us also by public transportation.

Faculty

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Dr. Gilad Axelrad Head of Department
פרופ' מלכה מרגלית - יו
Prof. Malka Margalit School dean
ד
Dr. Yaron Amzaleg Head of Department
ד
Dr. Uzi Levi Head of the Department of Behavioral Sciences
ד
Dr. Anat Toder Alon Deputy of Department of Business Administration
ד
Dr. Sivan George-Levi
More lecturers

Interested in studies at the Peres Academic Center?

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*Students are invited to contact us at the information station When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.
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When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.