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The environment in which organizations are active today is competitive in which fast and dramatic changes occur. In this crowded marketing environment, innovative technologies change the game rules, and current trends fast become old. The marketing environment includes many components influencing the organization and its ability to retain its solidity over time.
In a competitive and dynamic environment, organizations are required to lead the company against competition and with appropriate coping with changes. Marketing management has a vital role in this process.
In the framework of the specialization, the students will acquire tools and methods for the management of marketing in the organization, while placing an emphasis on the importance of the marketing management strategy. In the various courses the students will learn core concepts in marketing management, the main theories and strategies of the field will be presented, the challenges will be discussed, the dilemma and problems, and the adapted toolbox for leading effective and strategic marketing steps. The knowledge and tools will strengthen the students’ marketing management ability in the performance of their work and jobs.
Specialization in marketing management is intended to serve as an in-depth frame to grant the UpToDate and significant knowledge and tools for those who engage in the fields of marketing management, from both the practical and the theoretical aspects.
Certificate studies combined with the degree providing an advantage in the labor market
The certificate includes the course of Being a VP Marketing, an advanced marketing management course.
The course aims to provide the most advanced tools to senior position holders in the worlds of marketing. The course will include lectures by senior VP’s Marketing who will present practical tools for leading strategic marketing measures.
The program aims to provide students with the tools and competencies needed for strategically managing the online sales platform suited for company needs.
The program will address the customer journey process – from lead to purchase, presenting the technological and logistical tools from sale to supply.
The marketing function is becoming increasingly important in the activities of each organization and in leading each organization to development, growth and success.
Tools, skills, and marketing models have changed drastically over the last decade, and it is evident that the coming decades will bring with them significant transformations in this area. The Degree plus in technological tools management in marketing, aims to give students the language, tools and skills required in their roles as managers in the coming years. The Degree plus in technological tools management in marketing consists of three courses (of which two must be selected): digital transformation management, customer experience management, and media and community management.
Leave details and we will return to you
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