Dr. Anat Toder Alon
Nothing is so powerful as an insight into human nature… what compulsions drive a man, what instincts dominate his action… if you know these things about a man you can touch him at the core of his beingBill Bernbach
Deputy Head of Department in the Business Administration School. She holds an MA in Business Administration (1997) from the Hebrew University of Jerusalem, and a PhD in Marketing (2005) from the Boston University School of Business. She completed the Psychology MA Completion Program at the Hebrew University. She has served as a member of the Ethical Leadership in a Global Economy Center in Boston University as part of the Connected Housing project, funded by the US Military. She has formerly taught various marketing courses in Boston University, Tel Aviv University, the Interdisciplinary Center Herzliya, Beit Berl, and the Open University, participated in leading conferences in the field of marketing, and published articles in books and journals. Her main research area is consumer behavior, including word-of-mouth communication, personal relationship dynamics in online communities, corporate social responsibility, and sports fan aggressiveness.
Areas of study: Marketing, consumer behavior, consumer psychology, brand management, sports marketing