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undergraduate degree in Business Administration with a specialization in marketing

The marketing field is of vital importance for businesses, starting with the product’s strategic planning stages and formation, to its distribution in the market and the management of the business relations with its customers. Marketing starts with the understanding of the customers’ needs, market and competitors research and understanding, product and marketing policy formation, solidification of targets, and appropriate response to market changes.

The specialization in marketing will deal with deepening the knowledge in those fields, with an emphasis on UpToDate and relevant applications for the modern business world. The student will be exposed to marketing theories and strategies, which are a vital component in the company’s activity and success. The choice of courses in this field includes courses on consumers’ behavior, marketing communication, entrepreneurship, digital marketing, brand management, sales management, electronic trade, and more.

For whom is intended an undergraduate degree in Business Administration with a specialization in marketing

The program is intended for those who are interested in entering the marketing and advertising world and integrating into large companies and hi-tech companies in staff positions such as marketing manager, public relations manager, marketing communication manager, product or brand manager, marketing assistant general manager, senior managers in the advertising branch, and marketing analysts.

מגזין peres plus magazine

What is the difference between marketing and advertising?

the glossary that will make order to your career

To the full article

What will you learn in marketing specialization?

The goal of the course is to grant the students basic concepts and basic analysis tools in economy. During the course will be examined the alignment of the economic units composing the economy under the framework of demand and supply forces, with an emphasis on the principles of marginal analysis and the comprehension of important base concepts.

Degrees Plus in the framework of marketing specialization

Certificate studies combined with the degree which provide an advantage in the labor market

Over the past decades, marketing has been revolutionized as a majority of the marketing activities and sales efforts shifted from commercial media channels (radio/television/journalism) to the Internet and social networks.

The high demand for skilled and professional digital experts who can take key positions is continuously growing. The digital marketing track provides students with extensive theoretical knowledge relating to the dynamic world of digital marketing. In addition, the program will provide students with practical tools for website construction and promotion, as well as the development of a marketing program dedicated to the digital and social network arena. Program graduates will be able to find positions in this lucrative and dynamic field.

The international sales program (ITS) is jointly operated by the Peres Academic Center and the Iannarino Sales Accelerator named after Anthony Iannarino - among the world’s leading sales gurus who consults many international companies. 

The program will teach students how to sell their ideas, harness others and persuade, cope with resistance and lead change with managers, individuals and organizations. The program will provide students with theoretical know-how and practical tools for utilizing various strategies and sales methods in the global age. Program graduates who pass the certification exam, will be granted an international diploma, jointly awarded by the Peres Academic Center and Iannarino in the U.S.

The Corona pandemic and the political/social/economic crisis, in Israel and worldwide, have enhanced the understanding that one of the most efficient tools held by organizations and companies coping with risks and market fluctuations, is the brand. 

Large brands build their brand value in times of crisis. They stand out by examining how their brand can be useful during a crisis. They invest in their customers, employees, suppliers and distributors. The Peres Academic Center Brand Management program provides theoretical and practical tools for coping with the challenges relating to developing, leveraging, protecting, and retaining strong and effective brands, both in the commercial business world and in the political world.

Additional information for the interested

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*Students are invited to contact us at the information station When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.
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When sending this form, I confirm the receipt of information about the lectures, updates, publications, benefits, and degrees from the Peres Academic Center via e-mails and/or text messages and/or by phone conversations. You can remove your details from the mailing list and/or the marketing promotion list, through a conversation, at any time.