Shani Malka-Avraham

Shani Malka-Avraham

The creative adult is the child who has survived

Ursula K. Le Guin

BA in Psychology and Sociology and an MSc degree in Management - both from Tel Aviv University. Shani Malka-Avraham deals with creativity, innovation and entrepreneurship in business. She leads workshops in organizations and companies, and lectures at leading universities and colleges. She also serves as a consultant for companies and businesses in the fields of creativity and innovation and directs the project "Young Entrepreneurs Doing Business" of "Young Entrepreneurs Israel”, from the Founding of Leumi.

Areas of study: Innovation and creativity in business, creativity in advertising, organizational behavior, entrepreneurship