Areas of studies
Innovation and creativity in business, creativity in advertising, organizational behavior, entrepreneurship
Biography
BA in Psychology and Sociology and an MSc degree in Management – both from Tel Aviv University. Shani Malka-Avraham deals with creativity, innovation and entrepreneurship in business. She leads workshops in organizations and companies, and lectures at leading universities and colleges. She also serves as a consultant for companies and businesses in the fields of creativity and innovation and directs the project “Young Entrepreneurs Doing Business” of “Young Entrepreneurs Israel”, from the Founding of Leumi.