Areas of studies
Fundamentals of marketing, consumer behavior, distribution channel management, marketing communication, marketing plan preparation, introduction to entrepreneurship, marketing services.
Biography
Director of the Academy of Marketing Practice – Courses and Workshops in the Marketing Worlds for Organizations. Serves as a business consultant for companies.
He served as CEO and founder of You, the Alon Group’s Customer Club (The Blue Square – Dor Alon), the largest retail group in the Israeli economy.
Member of the Bureau of Business and Management Consultants in Israel.
Has a master’s degree – Hebrew University in Jerusalem. Expert in service marketing and customer retention.