Dr. Oren Dayan

Dr. Oren Dayan

The cost of being wrong is less than the cost of doing nothing

Seth Godin

Dr. Oren Dayan is the head of the Digital Marketing Program in the Degree Plus track in Peres Academic Center. He serves as a tenured staff member and a senior lecturer in the Business Administration School. In the past, he served as a head of department in University of the Witwatersrand, Johannesburg, which is rated among the 20 best universities in the world, boasting 4 Nobel Award winners. Dr. Dayan has overseen and instructed many dozens of MA, MBA, and PhD research students, most of whom have graduated with honors. Dr. Oren Dayan’s main research fields are the various types of brand management and digital marketing. His research has been groundbreaking in the field of e-commerce, innovation, and digital marketing strategies. Dr. Oren Dayan is a partner in a strategy and media management company, Israeli startup companies, American e-commerce companies, and in addition serves as a consultant to large international entities, with a value of up to Euro 2.5 billion, on the issues of strategy and digital.

Areas of study: Brand management, marketing strategy, international marketing, entrepreneurship, digital marketing, social networks, blogs, and website promotion