Alexandr Tsimerman

Alexandr Tsimerman

As a business manager you must know only 3 things: set goals, recruit excellent and professional people, and know how to match the goals with the people who accomplish them.

Holds a bachelor's and master's degree in mathematics and programming from Moscow State University. He holds a Ph.D. in Business Administration, International Advertising and Marketing from Bar Ilan University. Postdoctoral researcher at the Hebrew University on cultural differences in mass recruitment. The research mainly deals with the fields of consumer culture differences in the world, mass mobilization, advertising and entrepreneurship. Member of the Board of Startups in a variety of fields. Promotes youth and entrepreneurial finance programs in Israel and around the world.

Areas of study: Marketing, entrepreneurship, consumer behavior and branding