BA in Business Administration

The course aims to provide students with basic economic terms and analytical tools. The course will review the considerations applied by the economic units comprising the economy, considering the forces of supply and demand while emphasizing the principles of marginal analysis and understanding the important basic terms.

The course aims to provide students with basic terms of financial accounting and understanding major financial reports: Balance sheet, income statement and cash flow reports. The course will emphasize the accounting principles and the understanding of accounting registration methods through ledger entries, transferring entries to the accounting book, registering reconciliation entries and compiling financial reports.

Gaining further knowledge of theoretical and practical calculus tools required for understanding and analyzing managerial problems. The course will focus on algebra, equation solving, derivatives and function research.

The course will focus on descriptive statistics, levels of measurement, population, sample, frequency distribution, probability measures of variability, decision trees and random variables.

Developing skills required to decode text and write academic text: Providing tools hat will help students identify the main topics of academic texts, summarizing them and using the information therein.

The course aims to expand the understanding of major terms, reviewing the field of marketing from a managerial perspective. The course will introduce the concept of the “marketing language” by reviewing basic marketing terminology and perceptions. We will discuss various marketing activities, introduce tools for coping with various situations and objectives, and study principles of strategic marketing decisions.

The course is intended to develop a methodical and in-depth frame of reference for understanding the complexities of human behavior in organizations. The course focuses on several topics that represent the study of organizational behavior at the individual and group level.

The course aims to increase student knowledge and provide basic know-how and tools for statistical inference and linear regression. The course focuses on various issues of statistical inference, estimates and hypotheses examination using parametric and non-parametric tests, Excel output analysis and linear regression.

The course aims to provide students with basic legal background in various legal areas while introducing them to the Israeli justice system, legal method and court system. The course will provide an introduction to the legal system, the Israeli justice system, basic legal terminology and a basic knowledge of various fields of law.

This course reviews the various processes impacting how people choose, use and dispose of products, services or ideas. A better consumer understanding will enable the development of more efficient marketing strategies based on theories and extensive research knowledge.

The course aims to present and examine various aspects of financing, while enabling an initial study of financial tools for investment decisions in conditions of certainty. The course will introduce the firm’s financing elements and provide an understanding of basic terms in financing theory.

Technology is ever present, significantly impact human/community/society and business organization conduct. For the organization, the integration of information systems and technology are essential to ensuring business effectiveness and streamlined operations toward coping with competition and competitors. The use of computers, communications, information systems and cyber technologies is essential in all industrial sectors.

The course is intended to provide managers with legal know-how and teach various legal issues that relate to the business sector, emphasizing contract law. The course aims to provide managers with a “toolbox” for legally analyzing business situations and contractual interactions to enable them to cope with various issues relating to ongoing business management and efficiently and successfully structuring deals. 

The course address various aspects relating to the human resources array within the organization:
HR strategic planning, recruitment, employee sorting and onboarding, employee evaluation, incentives and rewards, and labor relations. The course will further address issues of sexual harassment at the work place and the termination of employee employer relations.

Sociology deals with the study, location and introduction of social phenomena and problems, and developing the ability to perceive the correlations between the phenomena on the general level and the social reality on the personal and everyday level. Students will obtain a preliminary introduction to basic terms in sociology and various issues studied under this discipline.

The course deals with terms and principles for analyzing and understanding macroeconomic policy mechanisms. It will deal with the provision of basic terms and analytical tools in macroeconomics. The course will discuss various macroeconomic topics, such as elements of national accounting, balance of payments and the Keynesian Model – product market, foreign currency market and the money market, and the manner in which prices, interest and exchange rates are set.

The course provides an introduction to managerial fields and principles within organizations, aiming to examine organizational theories and main macro approaches underlying effective and efficient management processes.

The course focuses on introducing the management accounting system and the differences between it and financial accounting, introducing pricing methods and pricing systems in the business as a tool for setting product and service costs: Analyzing relevant information in the management accounting system toward reaching managerial decisions: Introducing use of the pricing system toward managerial control.

The course aims to provide participants with investment decision making tools in times of uncertainty. We will define the meaning of uncertainty and risk. We will measure risk using various parameters, such as standard deviation, variance and beta (systematic coefficient) and we will apply statistical tools to analyze risks and criteria for examining investment advisability in conditions of uncertainty. We will examine the utility vs. risk and investor yields, defining it with the utility function and investor levels of risk aversion.

This course aims to expose students to sources and methods for compiling and processing quantitative data from various sources. To enable students to increase their knowledge and specialize in the use of spreadsheets to analyze and present statistical problems and issues, such as deducing conclusions related to average gaps in paired and independent samples, variability analysis, developing and calculating linear correlation and regression metrics.

The aim of the course is to provide students with basic knowledge of the manner in which the economic system operates in competitive economies, and to develop analytical tools by which students can analyze various situations. The course will deal with a study of the basic motives applied by the economic units comprising the economy. We will especially discuss the explanation of consumer and firm behavior in a competitive market.

The course aims to provide students with tools for using quantitative and qualitative information appearing in company financial reports, to conduct financial analyses and valuations for such companies toward deciding whether or not to invest in such companies.

Reading academic and research texts. Practicing and improving reading strategies, understanding various types of questions and texts and conducting literary reviews and research. Linguistic aspects including syntax, templates for organizing paragraphs and text formatting. 

The course aims to provide the participants with background in business entrepreneurship, concept to execution, in order to help understand the processes required for establishing, managing and growing a new business. The course will examine the implementation of entrepreneurial management while focusing on new business operations.

The course aims to present developments in Israel’s economy, to point out achievements and discuss problems and their solutions, evaluating Israel’s economic potential and identifying the risks that it faces.
The course will present an overview of the Israeli economy over time. In addition, we will describe the economic events in recent years and present examples that demonstrate how the government (Ministry of Finance) and Central Bank operate, jointly and severally, to achieve Israel’s economic objectives.

The course is intended to provide students with know-how, proficiency and the ability to practically and theoretically analyze basic issues of corporate law in view of legislation, regulation, literature and rulings in the field. The course introduces basic terms in companies law, analyzes and presents basic principles of companies law and deals with major cases addressed by the Supreme Court in the field. Inter alia, the issues discussed will include: Corporate governance, types of corporations, establishing a company, piercing the corporate veil and and officers’ liability.

Combined marketing communications plays a pivotal role in the success of every brand. The course will focus on the marketing communication mix and the contribution of each of its elements. Throughout the course, students will review the tools available to the decision makers, both the strategic and tactical levels. The aim of the course is to present students with the main dilemmas and problems of managing marketing communications and to provide them with the “toolbox” that they will actually need

The course aims to provide an introduction to and understanding of the capital market in Israel, including issuance and trading methods, and to provide basic tools for understanding and analyzing securities traded on the market. The course is divided into two basic parts. The first part will discuss the role of the capital market as an important growth engine and we will get to know the Tel Aviv Stock Exchange, including a review of its structure and the public companies and products traded therein.

The course aims to provide students with basic terms relating to business English and to develop reading comprehension skills for academic texts on business administration. Academic reading, placing an emphasis on vocabulary – business related situations and interactions.

The course examines various ethical issues relating to ethical business management and decision making. The course provides critical thinking skills and presents various thinking methods relating to the study of ethics.

The project will apply the material and methodology studied in the various disciplines throughout all years of the degree program. The project will evaluate an organization or company and present an action plan to improve their valuation. Analyzing the organization and its business environment while implementing theories and models studied throughout the degree program and analyzing alternatives for improving its valuation in various fields, such as: marketing, management, HR, financing, logistics and organizational development.

6 Elective Courses for Year III

For example: Business Negotiations, Advanced Mediation Workshop, Intro to Technological Innovation, Digital Marketing, Social Network Marketing and more.