BA in Business Administration

The Peres Academic Center undergraduate program in Business Administration was devised upon input from leading lecturers, businesspeople and experts in Israel , based upon the understanding that, in an evolving and challenging technological world and a fundamentally multidisciplinary field, students must be allowed to create a degree program customized to their needs, enabling them to begin paving their path as managers and businesspeople concurrently with their studies.

The unique curriculum was also devised in a manner that will enable the optimal combination of academic knowledge at the forefront of global progress and research, and practical tools and skills that students can apply throughout their career.

Why the Peres Academic Center?

Degree Plus
Company Course
The best lecturers
Career development

Plus Degree

Clear advantage in the labor market

“Plus Degree” is a unique academic program that provides advanced diploma studies together with degree studies - for a clear advantage in the labor market.

All programs

A future of management in hi-tech with a guaranteed job

Undergraduate degree in Business Administration combined with Digital Studies

A unique program combining an undergraduate degree in business administration with digital studies. Through this program, you will attain the advantage of an academic degree alongside a professional specialty in a lucrative field and a contractual obligation for employment in hi-tech!


More Details

The Peres Academic Center Internship Program

together with Aluma

The program enables students to gain practical experience in leading organizations while they study, to get better acquainted with the labor world they are entering, to develop ties with senior industry officials and experience hands-on workplace operations.
The program is intended for third-year business administration students with a GPA of 80 and above, combining theoretical studies of practical issues with the practical internship.
Acceptance is subject to an interview.

The companies participating in the program:

Corporates Track

An innovative study program accompanied by senior officials of leading companies, providing practical know-how and real tools that will make you fall in love with your career.
Watch a clip about the Companies Track

Undergraduate degree in Business Administration – Curriculum

Business Administration Curriculum

Management is a complex profession requiring extensive knowledge and understanding in a wide variety of fields based on the challenges accompanying company operations in the modern business world. A unique, two-tier curriculum was devised upon that perception: including requirements and electives.

Requirements: Establishing the academic foundation

During the first two years of study, students will study mainly basic requirements in various company activities – economics, accounting, mathematics and statistics, financing, marketing, HR management, entrepreneurship, ethics and more.

Electives

After being exposed to various subjects in the program, students will be able to expand their knowledge in one of three fields interest in which they wish to major: Marketing, organizational behavior and HR, and financing and accounting. In addition, students will be able to study toward practical diplomas (Plus Degree) in various fields.

Business Administration with a major in Marketing

Studying marketing, students will be exposed to marketing theories and strategies comprising an important element in the operations and success of the company. The variety of courses in this field include consumer behavior, marketing communications, entrepreneurship, digital marketing, brand management, sales management, e-Commerce and more.

Business Administration with a major in Financing and Accounting

Students will be introduced to the world of banking, insurance and finance. The variety of courses in this field includes investment management, capital markets, banking, taxes, real estate and mortgage consulting, logistics and purchasing, pension and more.

Business Administration, Information Systems Management major

Information systems have a great impact on businesses and organizations and the labor market is hungry for managers with technological knowledge who know how to maximize it for the organization. The Information Systems Management major offered to Business Administration students is intended exactly for that. The major consists of 4 courses in which the students learn how an information system works and how it can be harnessed to the organization’s benefit. Students will learn how to program, manage data, develop modern information systems in a Web environment and generate executive reports and advanced visualization tools. In addition, students will submit a final project relating to the course deliverables, including a full information system specification. To successfully complete the major, the students are required to pass the four courses with an average of at least 75 and submit the final project.

Business Administration, Real Estate Major

Over the past decade, private investors, institutional investors, investment and pension companies have increased their portfolios of yielding and other real estate in Israel and around the world. Real estate has become a major element in many investment portfolios. The real estate major consists of three course and requires a final project relating to the major. To meet program requirements and major in real estate, students must pass the three courses at an average of 75 and submit the final project. Students will learn about financial management in real estate, entrepreneurship and marketing real estate projects, property-land laws and about planning and construction processes in Israel.

Business Administration with a major in HR Management

Studying HR Management, students will be exposed to theories and strategies of training, recruitment, management and organization. Students will attend a wide variety of courses in this field, including: organizational behavior, fundamentals of management, HR management, learning and training, mediation, career management and more.

The course aims to provide students with basic economic terms and analytical tools. The course will review the considerations applied by the economic units comprising the economy, considering the forces of supply and demand while emphasizing the principles of marginal analysis and understanding the important basic terms.

The course aims to provide students with basic terms of financial accounting and understanding major financial reports: Balance sheet, income statement and cash flow reports. The course will emphasize the accounting principles and the understanding of accounting registration methods through ledger entries, transferring entries to the accounting book, registering reconciliation entries and compiling financial reports.

Gaining further knowledge of theoretical and practical calculus tools required for understanding and analyzing managerial problems. The course will focus on algebra, equation solving, derivatives and function research.

The course will focus on descriptive statistics, levels of measurement, population, sample, frequency distribution, probability measures of variability, decision trees and random variables.

Developing skills required to decode text and write academic text: Providing tools hat will help students identify the main topics of academic texts, summarizing them and using the information therein.

The course aims to expand the understanding of major terms, reviewing the field of marketing from a managerial perspective. The course will introduce the concept of the “marketing language” by reviewing basic marketing terminology and perceptions. We will discuss various marketing activities, introduce tools for coping with various situations and objectives, and study principles of strategic marketing decisions.

The course is intended to develop a methodical and in-depth frame of reference for understanding the complexities of human behavior in organizations. The course focuses on several topics that represent the study of organizational behavior at the individual and group level.

The course aims to increase student knowledge and provide basic know-how and tools for statistical inference and linear regression. The course focuses on various issues of statistical inference, estimates and hypotheses examination using parametric and non-parametric tests, Excel output analysis and linear regression.

The course aims to provide students with basic legal background in various legal areas while introducing them to the Israeli justice system, legal method and court system. The course will provide an introduction to the legal system, the Israeli justice system, basic legal terminology and a basic knowledge of various fields of law.

This course reviews the various processes impacting how people choose, use and dispose of products, services or ideas. A better consumer understanding will enable the development of more efficient marketing strategies based on theories and extensive research knowledge.

The course aims to present and examine various aspects of financing, while enabling an initial study of financial tools for investment decisions in conditions of certainty. The course will introduce the firm’s financing elements and provide an understanding of basic terms in financing theory.

Technology is ever present, significantly impact human/community/society and business organization conduct. For the organization, the integration of information systems and technology are essential to ensuring business effectiveness and streamlined operations toward coping with competition and competitors. The use of computers, communications, information systems and cyber technologies is essential in all industrial sectors.

The course is intended to provide managers with legal know-how and teach various legal issues that relate to the business sector, emphasizing contract law. The course aims to provide managers with a “toolbox” for legally analyzing business situations and contractual interactions to enable them to cope with various issues relating to ongoing business management and efficiently and successfully structuring deals. 

The course address various aspects relating to the human resources array within the organization:
HR strategic planning, recruitment, employee sorting and onboarding, employee evaluation, incentives and rewards, and labor relations. The course will further address issues of sexual harassment at the work place and the termination of employee employer relations.

Sociology deals with the study, location and introduction of social phenomena and problems, and developing the ability to perceive the correlations between the phenomena on the general level and the social reality on the personal and everyday level. Students will obtain a preliminary introduction to basic terms in sociology and various issues studied under this discipline.

The course deals with terms and principles for analyzing and understanding macroeconomic policy mechanisms. It will deal with the provision of basic terms and analytical tools in macroeconomics. The course will discuss various macroeconomic topics, such as elements of national accounting, balance of payments and the Keynesian Model – product market, foreign currency market and the money market, and the manner in which prices, interest and exchange rates are set.

The course provides an introduction to managerial fields and principles within organizations, aiming to examine organizational theories and main macro approaches underlying effective and efficient management processes.

The course focuses on introducing the management accounting system and the differences between it and financial accounting, introducing pricing methods and pricing systems in the business as a tool for setting product and service costs: Analyzing relevant information in the management accounting system toward reaching managerial decisions: Introducing use of the pricing system toward managerial control.

The course aims to provide participants with investment decision making tools in times of uncertainty. We will define the meaning of uncertainty and risk. We will measure risk using various parameters, such as standard deviation, variance and beta (systematic coefficient) and we will apply statistical tools to analyze risks and criteria for examining investment advisability in conditions of uncertainty. We will examine the utility vs. risk and investor yields, defining it with the utility function and investor levels of risk aversion.

This course aims to expose students to sources and methods for compiling and processing quantitative data from various sources. To enable students to increase their knowledge and specialize in the use of spreadsheets to analyze and present statistical problems and issues, such as deducing conclusions related to average gaps in paired and independent samples, variability analysis, developing and calculating linear correlation and regression metrics.

The aim of the course is to provide students with basic knowledge of the manner in which the economic system operates in competitive economies, and to develop analytical tools by which students can analyze various situations. The course will deal with a study of the basic motives applied by the economic units comprising the economy. We will especially discuss the explanation of consumer and firm behavior in a competitive market.

The course aims to provide students with tools for using quantitative and qualitative information appearing in company financial reports, to conduct financial analyses and valuations for such companies toward deciding whether or not to invest in such companies.

Reading academic and research texts. Practicing and improving reading strategies, understanding various types of questions and texts and conducting literary reviews and research. Linguistic aspects including syntax, templates for organizing paragraphs and text formatting. 

The course aims to provide the participants with background in business entrepreneurship, concept to execution, in order to help understand the processes required for establishing, managing and growing a new business. The course will examine the implementation of entrepreneurial management while focusing on new business operations.

The course aims to present developments in Israel’s economy, to point out achievements and discuss problems and their solutions, evaluating Israel’s economic potential and identifying the risks that it faces.
The course will present an overview of the Israeli economy over time. In addition, we will describe the economic events in recent years and present examples that demonstrate how the government (Ministry of Finance) and Central Bank operate, jointly and severally, to achieve Israel’s economic objectives.

The course is intended to provide students with know-how, proficiency and the ability to practically and theoretically analyze basic issues of corporate law in view of legislation, regulation, literature and rulings in the field. The course introduces basic terms in companies law, analyzes and presents basic principles of companies law and deals with major cases addressed by the Supreme Court in the field. Inter alia, the issues discussed will include: Corporate governance, types of corporations, establishing a company, piercing the corporate veil and and officers’ liability.

Combined marketing communications plays a pivotal role in the success of every brand. The course will focus on the marketing communication mix and the contribution of each of its elements. Throughout the course, students will review the tools available to the decision makers, both the strategic and tactical levels. The aim of the course is to present students with the main dilemmas and problems of managing marketing communications and to provide them with the “toolbox” that they will actually need

The course aims to provide an introduction to and understanding of the capital market in Israel, including issuance and trading methods, and to provide basic tools for understanding and analyzing securities traded on the market. The course is divided into two basic parts. The first part will discuss the role of the capital market as an important growth engine and we will get to know the Tel Aviv Stock Exchange, including a review of its structure and the public companies and products traded therein.

The course aims to provide students with basic terms relating to business English and to develop reading comprehension skills for academic texts on business administration. Academic reading, placing an emphasis on vocabulary – business related situations and interactions.

The course examines various ethical issues relating to ethical business management and decision making. The course provides critical thinking skills and presents various thinking methods relating to the study of ethics.

The project will apply the material and methodology studied in the various disciplines throughout all years of the degree program. The project will evaluate an organization or company and present an action plan to improve their valuation. Analyzing the organization and its business environment while implementing theories and models studied throughout the degree program and analyzing alternatives for improving its valuation in various fields, such as: marketing, management, HR, financing, logistics and organizational development.

6 Elective Courses for Year III

For example: Business Negotiations, Advanced Mediation Workshop, Intro to Technological Innovation, Digital Marketing, Social Network Marketing and more.

*EOE. The details of the program are subject to change.
**The list of courses may be updated in accordance with the curriculum at the start of the year.
***This is a structured system; optional courses are liable to be dispersed automatically and subject to change
based on available offerings only. The number of available courses is subject to the structure of the program.
****Courses will be opened subject to a minimum number of registered participants.

Registration and Acceptance Terms - Undergraduate Degree in Business Administration

Candidates meeting the following conditions will be accepted:

Upon registration, the candidate must submit the following documents:

  • Israeli matriculation diploma or equivalent from the Ministry of Education Degree and Diploma Evaluation Department
  • Psychometric test voucher
  • Completed registration forms
  • Photocopy ID and attachment
  • Two passport photos
  • Undergraduate tuition
Read more about Registration and Acceptance Terms - Undergraduate Degree in Business Administration

Academic staff

לחץ למידע נוסף אודות Dr. Yaron Amzaleg
Dr. Yaron Amzaleg
Head of Department
לחץ למידע נוסף אודות Dr. Gilad Axelrad
Dr. Gilad Axelrad
Head of Department
לחץ למידע נוסף אודות Dr. Anat Geifman-Broder
Dr. Anat Geifman-Broder
לחץ למידע נוסף אודות Efrat Bar
Efrat Bar
לחץ למידע נוסף אודות Shay Tsaban, CPA (Isr.), MBA
Shay Tsaban, CPA (Isr.), MBA
לחץ למידע נוסף אודות Yaniv Moshe
Yaniv Moshe
לחץ למידע נוסף אודות Noam Herzig
Noam Herzig
לחץ למידע נוסף אודות Shlomo Gotler
Shlomo Gotler
לחץ למידע נוסף אודות Tom Burg
Tom Burg
לחץ למידע נוסף אודות Zeev Kaim
Zeev Kaim
לחץ למידע נוסף אודות Moshe Federbush
Moshe Federbush
לחץ למידע נוסף אודות Clila Radiano
Clila Radiano
לחץ למידע נוסף אודות Lahat Tzvi
Lahat Tzvi
לחץ למידע נוסף אודות Aviad david, CPA
Aviad david, CPA
לחץ למידע נוסף אודות Heli Olami
Heli Olami
לחץ למידע נוסף אודות Mrs. Limor Szmerling
Mrs. Limor Szmerling
לחץ למידע נוסף אודות Limor Meir
Limor Meir
לחץ למידע נוסף אודות Shani Malka-Avraham
Shani Malka-Avraham
לחץ למידע נוסף אודות Shlomi Lahana
Shlomi Lahana
לחץ למידע נוסף אודות Erez Meltzer
Erez Meltzer
לחץ למידע נוסף אודות Natalie Ben Abu
Natalie Ben Abu
לחץ למידע נוסף אודות Shachar Erlich
Shachar Erlich
לחץ למידע נוסף אודות Attorney Jay Zauderer
Attorney Jay Zauderer
לחץ למידע נוסף אודות Mike Levy
Mike Levy
לחץ למידע נוסף אודות Shai Daniely C.P.A
Shai Daniely C.P.A
לחץ למידע נוסף אודות Efi Kaduri
Efi Kaduri
לחץ למידע נוסף אודות Nessi Mrad
Nessi Mrad
לחץ למידע נוסף אודות Zvi Zerahia
Zvi Zerahia
לחץ למידע נוסף אודות Almog Gerassy
Almog Gerassy
לחץ למידע נוסף אודות Haim Gruberg
Haim Gruberg
לחץ למידע נוסף אודות Idit Sudai
Idit Sudai
לחץ למידע נוסף אודות Yana Nacht
Yana Nacht
לחץ למידע נוסף אודות Yifat Turbiner
Yifat Turbiner
לחץ למידע נוסף אודות shahar amano
shahar amano
לחץ למידע נוסף אודות Dr. Limor Sagi
Dr. Limor Sagi
לחץ למידע נוסף אודות Dr. Villy Abraham
Dr. Villy Abraham
לחץ למידע נוסף אודות Ami mey-tal
Ami mey-tal
לחץ למידע נוסף אודות Dr. Lior Gal
Dr. Lior Gal
לחץ למידע נוסף אודות Noam Hillel
Noam Hillel
לחץ למידע נוסף אודות Dr. Hila Tahar
Dr. Hila Tahar
לחץ למידע נוסף אודות Dr. Inon Haiman
Dr. Inon Haiman
לחץ למידע נוסף אודות Dr. Shaul Sharf
Dr. Shaul Sharf
לחץ למידע נוסף אודות Prof. Amos Drori
Prof. Amos Drori
לחץ למידע נוסף אודות Dr. Anat Toder Alon
Dr. Anat Toder Alon
לחץ למידע נוסף אודות Dr. Shavit Laski
Dr. Shavit Laski
לחץ למידע נוסף אודות Dr. Sharon Ouziely Mirsky
Dr. Sharon Ouziely Mirsky
לחץ למידע נוסף אודות Dr. Ronen Harel
Dr. Ronen Harel
לחץ למידע נוסף אודות Shachar Gur Arie
Shachar Gur Arie
לחץ למידע נוסף אודות Prof. Shlomo Birkenfeld
Prof. Shlomo Birkenfeld
לחץ למידע נוסף אודות Dr. Lily Chernyak-Hai
Dr. Lily Chernyak-Hai
לחץ למידע נוסף אודות Jacqus Picard
Jacqus Picard

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