The program aims to provide students with the tools and competencies needed for strategically managing the online sales platform suited for company needs. The program will address the customer journey process - from lead to purchase, presenting the technological and logistical tools from sale to supply.
Purchasing and logistics managers, together with the Israel Purchasing and Logistics Managers Association
Online trading and services have rendered logistical management among the most important and growing fields in recent years. Companies like Amazon, Alibaba and Walmart, as well as international service centers, utilize advanced scientific models to improve the logistic array, thus retaining their advantage. The Corona pandemic, which accustomed many to order goods or services to their homes instead of shopping at stores, greatly accelerated the process and needs for experts such as logistic center managers, purchasing managers and ore. The Peres Academic Center Degree Plus Program for Training Purchasing and Logistics Managers, conducted together with the Israel Purchasing and Logistics Managers Association, is comprised of two courses: Principles of Managing Purchasing and Logistic Processes and Global Supply Chain Management. The program provides the students knowledge, understanding and practical tools in important areas comprising logistical management, such as: Purchasing, transportation, logistical center management, import-export, project and supply chain management. The courses will include educational tours and guest lectures by leading industry officials.